AXE Boards The SJW Bandwagon

I remember in high school when AXE first hit shelves. The product emphasized male stereotypes and promised great results with the ladies if you were to douse yourself in the body spray.



Fast-forward to their newest ad-campaign that attempts to combat the " toxic masculinity " they exploited less than 10 years ago.



Now in my 30's , I would never think twice about using Unilever's product, which obviously has been geared toward the 15-25 demographic since inception. That's not what draws me to this odd marketing move, only the fact that it appears to be a move to turn more American men into SJW's.

We don't need a conversation on masculinity because we cannot contain all men into one category in regards to what they feel masculinity is.

Some will argue that this is exactly what AXE has done with their new ad, but I beg to differ.

There are Alpha Males and Beta Males. I am sure many of you reading this tire of the overuse of these terms, but they are concrete and proven to be accurate identifiers.

Does this men that all men are either Beta or Alpha all of the time? No.

Men should not get their identities from a deodorant commercial, and that's the conversation we need to be focusing on.

The dilemma American men face lies in the generation of women who view their NORMAL behavior to be toxic.

How can these men find a viable partner amidst a sea of women who are ready to rip their heart out if he holds the door for her or pulls out her chair?

Many of these men will need to do 1 of 3 things.

1) Compromise Core Beliefs To Find "Love"
2) Search High & Low For a Traditional American Woman
3) Find a Traditional Woman Overseas or in Latin America.

What would you do?