AXE Boards The SJW Bandwagon

I remember in high school when AXE first hit shelves. The product emphasized male stereotypes and promised great results with the ladies if you were to douse yourself in the body spray.



Fast-forward to their newest ad-campaign that attempts to combat the " toxic masculinity " they exploited less than 10 years ago.



Now in my 30's , I would never think twice about using Unilever's product, which obviously has been geared toward the 15-25 demographic since inception. That's not what draws me to this odd marketing move, only the fact that it appears to be a move to turn more American men into SJW's.

We don't need a conversation on masculinity because we cannot contain all men into one category in regards to what they feel masculinity is.

Some will argue that this is exactly what AXE has done with their new ad, but I beg to differ.

There are Alpha Males and Beta Males. I am sure many of you reading this tire of the overuse of these terms, but they are concrete and proven to be accurate identifiers.

Does this men that all men are either Beta or Alpha all of the time? No.

Men should not get their identities from a deodorant commercial, and that's the conversation we need to be focusing on.

The dilemma American men face lies in the generation of women who view their NORMAL behavior to be toxic.

How can these men find a viable partner amidst a sea of women who are ready to rip their heart out if he holds the door for her or pulls out her chair?

Many of these men will need to do 1 of 3 things.

1) Compromise Core Beliefs To Find "Love"
2) Search High & Low For a Traditional American Woman
3) Find a Traditional Woman Overseas or in Latin America.

What would you do?

If She Doesn't Like One Thing You Do, Run Like Hell

We've all known men that have. We most likely don't know them very well anymore, that is unless their wives approve of us.

Many men have an extreme fear of loneliness, to such extent that they are willing to sacrifice their own identities for what they perceive to be love. This may yield many of life's joys that would be difficult to otherwise enjoy if alone, such as the realization of children. But ultimately, these men lead lives that are filled with regret and resentment.

Think of everything you enjoy in life. Your favorite show, your favorite band, your favorite food. These are things that collectively make you the man you are. Now put them all together neatly, in a figurative box, douse it in lighter fluid, and strike a match.

If you're a young man, the chances that this has taken hold of your life are less likely, but not completely impossible. Many guys that I knew through high school are now constantly reliving their glory days like a mental highlight reel of achievements, that end somewhere around 25 when they realized they no longer controlled their lives. She did.

With the average lifespan for most men exceeding 70, can you imagine spending 40+ years living in a way that you hate? Can you imagine 40 years from now, living a life devoid of any happiness? Would you want to raise a family in that state of mind? Could you?

The first step of getting what you want is knowing what you want. You need to then find a woman who wants those similar things. If she acts in a way that she is lowering herself to be in a relationship with you, RUN LIKE HELL. This is only the tip of the iceberg.

How Toxic Feminism Defeated Marine Le Pen

In short, it can be argued that Marine Le Pen's stunning defeat at the hands of newly elected French President Emmanuel Macron came way, in part, at the hands of toxic feminism.

Many often ask, why not a female president? They are ignoring that most women are in competition with each other in a left-leaning country, and Le Pen could be taken as a threat to many.

In Macron, they see a man who has married a woman 25 years his senior, whereas previous French Presidents have had women much younger, often as a mistress.

It appears that many of the women who voted for Macron, rather than the female candidate Le Pen, did so due to the fact that Macron appears to have submitted to his much older wife.

Because Macron married a woman 25 years his senior, it appears as a win in the eyes of many feminist women.

While often rattled by the sight of a man marrying a woman much to his junior, which we see with President Trump, feminist women see an older woman marrying a younger man to be a shift in their favor.

Even more curious can be the resentment many feminist women feel towards President Trump for marrying a younger foreign woman.

Older men marrying younger foreign women brings to mind the mail-order bride stereotype that many face in the United States, especially if they met their wives through an International Dating site like LoveMe or Anastasia.

Had Le Pen not been attractive, or right-leaning, she may have won.

Shatner Boldly Goes Where Few Men Have Gone Before : In Defense Of Masculinity

Hollywood icon William "Cpt. Kirk" Shatner has started a war in the Twitter galaxy.

"Feminism is great," he tweeted "but terms like toxic masculinity are degrading. It borders on that imaginary concept to feminists: misandry."

Such inflammatory comments caused many feminist women to target the captain with fiery rebuttals. One rebuttal, written in The Mary Sue, amounted to 1300 words, and painted Shatner as a "men's activist".

Shatner, a long time Hillary Clinton support, did not back peddle away from the barrage of tweets targeting him, engaging many of the women in healthy debate regarding misandry.

A great lesson can be derived from Shatner's willingness to support his views, though unpopular with the armies of feminist women that took to Twitter, it echos the masses in contemporary America.

The alienating views of some feminist women in America are quickly become so repulsive, that folks previously supported their cause are now having to reconsider.

As men, it is important to stand your ground and always fight for your own civil liberties. The notions of yesteryear are long and buried, yet it seems many would like to hang onto these dated concepts to continually remove masculinity from our society.

Always be true to yourself, and if that means you have an immense degree of classic masculinity, exhibit it proudly and often. We still have free speech and must constantly exercise this despite any negative feedback it may garner.



We are American men, and for that we need not apologize to ANYONE.

American Courtship's Slow Death

Think twice before you hold the door for that gorgeous woman, she may accuse you of toxic masculinity.

Current climates between traditional men and many modern American women prove to be very difficult to navigate.

Things men have historically done to display their affection towards women, including picking up the check, opening doors, or ordering for them at restaurants can now all be disqualifiers with many American women.

50 years ago, young American women revolted. Finding little meaning in their traditional gender role as family nurturer, American women demanded more. While nothing is wrong in wanting to live a more fruitful, meaningful life, this quest has pushed many American women to the extreme.

Vast numbers in modern America, especially Millennial women, now view exhibitions of courtesy on by men as an attempt to trap them in an archaic gender role they wish not to occupy.

Hold the door for her? She can do that herself! Offer to repair her stripped windshield wipers? She don’t need no man!

Is there really any American man who doesn’t do these small gestures of kindness, out of respect and love for a woman?

Providing value and protection has been a man’s identity throughout written history. Now, a man displaying these classic identifiers often suffers accusations of toxic masculinity!

Many American women would rather have a man pay for nothing, show zero signs of protective tendencies, and treat her more like a buddy rather than the target of his love and affection.

It is no wonder that thousands of American men each year travel abroad in search of foreign women with traditional views on dating and courtship.

Finding an American woman who holds traditional views can be harder than winning the lottery, but when you do find it, you’ll feel like a Powerball winner. There are still many institutions in America where these women can be discovered.

Many American men have taken to finding wives through church, social travel options, and via topical dating sites that group like minded individuals, such as Christian Mingle. Some American men simply do give up on their domestic searches, and choose alternative options including international dating sites like A Foreign Affair or Anastasia.

What is the answer? American men simply need to know their worth and settle for nothing less.

Do you identify yourself as an alpha male or a beta male? 

There’s nothing wrong with either, but an alpha male’s attitudes towards love and family surely will not mesh with a woman whose views do not coincide. Know what you want, find it, obtain it, and nourish the relationship. This is the only way to lead a happy life.